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In 1922, Henry Ford bought The Lincoln Motor Company from lauded inventor and automotive engineer Henry Leland for $8 million. The purchase started the creation of a world-renowned American luxury brand.
“We are at a defining moment in our history. We look back at Lincoln’s past and find inspiration for the future and, to reflect on what we have accomplished – maintaining a balance between the brand’s core values and redefining our vehicle and experiences for the next generation of luxury clients,” says Joy Falotico, president, Lincoln. “The timing of our 100th anniversary couldn’t be more ideal as we shift to an electrified future, and I look forward to shepherding the brand into the next 100 years.”
With 100 years of greatness, the brand is still focused on a bright and exciting future. Lincoln is dedicated to providing customers with a distinct lineup of electrified vehicles and innovative services that give memorable experiences for every driver.
“With classic style, form and function that became the hallmark of the brand, there’s something very special about Lincoln,” said Jim Farley, president and CEO, Ford. “And as we move toward an electric future with connected technologies and always-on experiences, I am so excited to see where the brand will go in China and North America as it begins its second century.”
Much of the Lincoln brand’s success started early on, influencing Edsel Ford, who worked as president of the company shortly after acquisition and until his death in 1943. Edsel was committed to design and styling, while also creating affordable customization options. The idea that a car could be much more than just transportation was central to the success of Lincoln.
In 1952 Edsel’s son, William Clay Ford, became the manager of special product operations, directing engineers and designers planning the Lincoln Continental Mark II, considered by many one of the best cars ever built.
The momentum of Lincoln’s success continues today with the introduction of new products and services. This year a new Navigator will debut, elevating the brand’s luxury again with signature new features, like the vehicle’s ActiveGlide hands-free driver-assist technology. The brand also continues to build on its portfolio of effortless services such as offering standard Pickup & Delivery, Lincoln Showcase virtual walkarounds and remote sales delivery, while piloting new services that give back what clients value most – their time.
The primary standards that made Lincoln an American luxury brand are still observable today across vehicle lineups, with new services, and via client experiences, driving the spirit of Lincoln for more than 10 decades now with a strong future in sight. As the brand continues to innovate for the future, Lincoln is focused on improving its Quiet Flight DNA into an electrified and connected future. By 2030, the brand will have a stocked portfolio of connected and electrified vehicles around the world.
To celebrate over a century of success, Lincoln is starting a yearlong series of global events that connects the past and the present to an enticing future. Lincoln retailers are already hard at work to honor this achievement, with 100 stores hosting events with cherished clients and local communities all year long.
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