A new series of Lincoln vehicle advertisements which began in January have recently shone a spotlight on this hardy luxury manufacturer’s durability and performance no matter the weather or conditions.


During this quartet of television spots, refined models such as the Lincoln Corsair, Lincoln Nautilus, Lincoln Aviator, and Lincoln Navigator can be seen making even the most stressful of driving situations feel like a sanctuary.


One spot, entitled, “Comfort in the Extreme: Heat,” sees the immaculate 2021 Lincoln Aviator withstand up to three-digit temperatures in the middle of the Mesquite Flat Sand Dunes located in Death Valley, Arizona. Another, named “Comfort in the Extreme: Rain,” sends the all-new Lincoln nautilus to Hanalei Bay, Hawaii in order to demonstrate this ride’s ability to withstand moisture.


For “Comfort in the Extreme: Noise,” Lincoln of course sends the luxurious Lincoln Navigator to Manhattan, the heart of New York City, where tranquility is essential. Finally, for “Comfort in the Extreme: Cold,” the magnificent Lincoln Corsair is dropped in the frozen Tundra of Alaska’s Kenai Mountains, where it is unperturbed by the bitter ice and snow.


Throughout each commercial, the message becomes increasingly clear: no matter the elements, Lincoln will always keep you comfortable in the lap of luxury. 


“The power of sanctuary is core to the Lincoln brand, and in today’s world, it’s more relevant than ever,” said Molly Gueli, Lincoln utility content manager. “This is about finding clients the space they need in a chaotic world to help uplift them both mentally and physically.”


The luxury Lincoln brand has always been a leader in the world of automotive comfort and relaxation. This fact is evidenced by its multiple awards given in honor of interior quality and quietness, as well as Lincoln clients’ free year of premium access to the Calm app.

Are you interested in climbing into the sanctuary that is the incredible lineup of Lincoln’s luxurious vehicles? If so, click here to browse our full inventory of all-new Lincoln models. To experience Lincoln’s Comfort in the Extreme first hand today, don’t hesitate to contact Carman Lincoln in New Castle online, by phone, or in person at your earliest convenience.
Categories: Video, New Inventory, Social