Matthew McConaughey Introduces All-New Lincoln Aviator



Lincoln debuted the all-new Lincoln Aviator starring Matthew McConaughey on December 27th. The ad showcases the three-row luxury SUV as a versatile vehicle that serves as a personal sanctuary.


“This piece is all about telling a story of how Lincoln’s approach to its clients and its vehicles is different,” says Eric Peterson, Lincoln marketing communications manager. “It’s clear that no matter the activity or the environment, Aviator provides a serene sanctuary with luxurious amenities, intuitive technology and the versatility of its three rows of seats.”


The ad takes place amidst the snow and mountains with a frozen lake where McConaughey drills a hole and sets up an ice fishing pole. He seeks warmth and comfort in the back of his luxurious Lincoln Aviator and begins to draw in his travel journal, truly making the Lincoln Aviator his own personal sanctuary.


“There’s definitely a feeling of serenity, of introspection,” he says. “Matthew is in his happy place. He’s doing what he wants to do, where he wants to do it – not only ice fishing, but in this beautiful, luxury SUV. It’s about being at ease, about being your best self, about finding your own piece of sanctuary in a stressful world.”


The spot launched on December 28th on Youtube and Twitter and there was a broadcast debut during the Peach Bowl on ESPN at 4p.m.


The all-new Lincoln Aviator brings performance with ultimate power and capability in a comfortable and spacious luxury SUV. For the latest information on the all-new Lincoln Aviator, stop by Carman Lincoln in New Castle today.


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